Vimeo Staff Picks
Role
Global Director of Creative & Brand
Executive Creative Director
Brand Strategy
Team Leader
About
Vimeo Staff Pick is one of the platform’s most influential creative programs, spotlighting some of the most exciting and recognized voices in filmmaking worldwide. Since its launch in 2008, more than 16,000 films have been Staff Picked, collectively generating over 2.5 million views each month.
Rooted in Vimeo’s long-standing commitment to craft, Staff Picks reflect a platform shaped by people who care deeply about creative storytelling.
As Global Director of Creative & Brand, I helped steward and evolve this program as both a cultural signal and a brand pillar—celebrating originality, elevating emerging talent, and reinforcing Vimeo’s role as a home for passionate filmmakers.
Best of the Year
Best of the Year is Vimeo's expert-curated program dedicated to honoring the most exceptional videos uploaded to the platform annually. Our curation team hand-selects the shorts and creators that have defined the year in filmmaking. The program's mission is to celebrate unforgettable storytelling, discover the next generation of talent, and set the standard for creative excellence on Vimeo.
2023
2024
2025
Best of the Year 2024
Best of the Year 2024 Spot Commissioned by Jeron Braxton
Social media spots
Best of the Year 2023
The Best of the Year 2023 spot featured a video commissioned from Ruffmercy.
Social media spots
Short Film
Grant
Vimeo has always been a home for passionate filmmakers: a platform shaped by people who care deeply about the craft of creative storytelling.
The Vimeo Short Film Grant is born out of this premise, supporting five emerging filmmakers by giving them all the resources needed to finish the films they’ve always dreamed of producing.
The response was immediate and overwhelming with thousands of submissions from filmmakers who see Vimeo as a partner that understands and elevates the filmmaking creative process.
Behind the scenes of Vimeo's Short Film Grant Program
Grant Winners
Testimonials
“I want to thank you for offering this incredible opportunity. As independent filmmakers, we appreciate the support from a platform we use every day.”
“This is exactly what our community needs.”
“Thank you so much for the opportunity to apply and for the kind words regarding [their submitted project]. I love your team and what you all do for filmmakers. And, as you know, Vimeo SP has been such a vital part of my career as a filmmaker. So your email means extra to me. Can’t wait to see the projects you picked and am so excited for those filmmakers.”
“You all are really filling a gap in film funding for short films these days.”
“Thank you for hosting a grant competition for the indie-short community. It is truly a testament to Vimeo’s support of the space and is crucial to non-big-city filmmakers like myself who learned how to make movies from watching films on Vimeo. This platform was, is, and can be the strike of the match where dreams can ignite into a life-long mission.”
“Thanks for putting this grant out there. Filmmakers need all the support they can get!”
Director, Creative and Brand: Bia Castro
Designers: Sarah Campbell & Eden Shats
Copywriter: Reagan Murphy
Curation: Ina Pira & Meghan Oretsky
Head of Production: Meagan Wood
Senior Producer: Aubrey Page